From the Vocabulary of Serbia

In the world of craft beer, it’s a must. One might say that it’s already a kind of myth. At a minimum, it’s a strong sign for the entire sector working in the “phantom” or “gypsy” spirit. As the photo has already whispered in your ear, I’m talking about the Mikkeller Brewery.

Just do a search on the Web and you’ll quickly understand the success and impact of this brewery founded in 2006 in Copenhagen (Denmark), by Mikkel Borg Bjergsø and Kristian Klarup Keller.

The small company it started has grown rapidly. Its beers are now sold in some 40 countries around the world – and all in only 12 years. Who can top that?

So, if you are a UFO who has passed through the mirror of industrial beer into the world of craft beer and its gypsy methodology, go to the best beer store in your area and buy a Mikkeller. You will quickly understand the difference.

If you wonder what “phantom” or “gypsy” mean, take the example of this beer. It’s Danish, because Mikkeller is from Copenhagen. Yet, it does not operate in that town, but at other breweries, via collaborative research and production (Mikkeller actually brew in Belgium, in Norway, in Britain, in the United States, and elsewhere).

In this case, this IPA (7.5% ABV, 54 IBUs) is brewed in Sopot (municipality of Belgrade, Serbia) by Kabinet Brewery. Moreover, the back label makes no secret about it. You won’t see any mention of Danish origin, but a description written in Serbian with the notification of the brewery – “Proizvodi I puni: Kabinet, Srbija.”

So, this time, we are going to make an exception and consider this a Serbian product. Is that not an appropriate turnabout?